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VP of Demand Generation

  • Amsterdam, Noord-Holland, Netherlands

Job description

The role is offered on a hybrid basis from our beautiful canal-side office in Amsterdam.

Your Mission

As the VP of Demand Generation, your mission is to lead and represent the Demand Generation team within our management structure, driving the execution of local strategies seamlessly across our organization. Your primary focus will be on leading the team, driving our revenue growth, and optimising operations to support our multi-product offerings in the HR tech SaaS space.

About the Team

As our VP of Demand Generation you will be reporting into CCO. The team is a group of dynamic and talented individuals dedicated to driving growth and revenue through strategic marketing initiatives. Composed of skilled marketers with a passion for innovation, the team thrives on collaboration and creativity to achieve our company's goals.

Your 12-Month Journey

During the first 3 months:

  • Familiarize yourself with our company culture, values, and existing demand generation strategies.

  • Dive deep into understanding our products, target audience, and market positioning.

  • Build relationships with key stakeholders across departments, particularly with sales, customer success, partnerships, RevOps, local demand generation teams, product marketing and brand.

  • Assess current demand generation strategy and identify areas for improvement.

  • Develop a solid understanding of our existing tools and systems.

Within 6 months:

  • Implement improvements to streamline demand generation operations and enhance cross-functional collaboration.

  • Work closely with local teams to ensure alignment and effective execution of local strategies.

  • Launch new initiatives to expand our reach and drive demand across multiple products.

  • Analyze performance metrics and adjust strategies as needed to optimize results.

After 1 year:

  • Successfully scale the demand generation team to support company growth objectives.

  • Establish the Demand Generation team as a strategic partner within the management team, contributing valuable insights and recommendations.

  • Drive significant improvements in demand generation effectiveness, resulting in measurable increases in revenue and market share.

  • Foster a culture of continuous learning and innovation within the demand generation team.

  • Position the company for long-term success in a competitive market landscape through innovative demand generation strategies.

What you’ll be doing:

  • Leading and representing the Demand Generation team within the management structure.

  • Collaborating with local teams to execute local strategies seamlessly.

  • Partnering up with our VP of Brand and consistently aligning our Demand Generation strategies to our Brand Strategy across all markets

  • Scaling the demand generation team to support company growth.

  • Driving initiatives to enhance cross-functional collaboration and streamline operations.

  • Analyzing performance metrics and optimizing strategies to maximize results.

  • Recruiting and developing top-tier talent within the demand generation team.

  • Contributing valuable insights and recommendations to the management team.

  • Positioning the company for long-term success through innovative demand generation strategies.

What you’ll bring to the team: 

  • Proven experience in B2B SaaS demand generation with a track record of achieving pipeline and revenue targets

  • Demonstrated ability to think strategically and creatively as well as the ability to execute and effectively drive results

  • Excellent analytical, communication and presentation skills

  • Ability to influence the Executive Team and other key stakeholders with innovative and detailed demand generation proposals and plans

  • A team player with excellent interpersonal skills and a collaborative approach to sharing success

  • A highly organised individual who can take complex problems and derive high impact solutions

Job requirements

Why Tellent 💜

  • Flexibility to work from home and from our beautiful office in Amsterdam.
  • €1,500 annual training budget plus internal training.
  • Pension plan, travel reimbursement, and wellness perks.
  • 25 paid holiday days + 2 wellbeing days
  • Work from anywhere for 4 weeks/year.
  • An inclusive and international work environment with a whole lot of fun thrown in!
  • Apple MacBook alongside a Home Office budget.
  • Impactful role at one of the fastest-growing companies in Europe.
  • We’ll save you the startup pitch of Friday beers and ping-pong visit our Instagram to check us out:

About Tellent

Tellent, a premier Talent Management Suite, enables People teams to improve the full employee lifecycle with a cutting-edge Applicant Tracking System, Human Resources Information System, and Performance Management Software – all in one place.

With 300+ talented employees operating from six global locations, we've empowered over 7,000 organizations across 100+ countries with our leading HR tech solutions – Recruitee, KiwiHR, and Javelo. We have a growing network of over 300 partners, all committed to one vision: guiding all People leaders to create a better world of work.

Have we caught your attention? ⚡️

If you’d like to be part of this incredible journey, please apply directly - we're looking forward to speaking to you!

In case of any questions reach out to Aleksandra, the Recruiter responsible for this role, via email at or LinkedIn for more information. We look forward to meeting you soon!

Tellent is an Equal Opportunity Employer. We celebrate diversity and welcome applications from underrepresented groups and encourage people of all backgrounds to apply. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, neurodiversity, or status as an individual with a disability.


  • Amsterdam, Noord-Holland, Netherlands


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  • Amsterdam, Noord-Holland, Netherlands