Customer and Partner Marketing Lead

This role turns our happiest customers and strongest partners into engines of growth. By building advocacy, driving expansion, supporting onboarding and adoption, and leading joint marketing with our partner ecosystem, it creates compounding value from relationships we’ve already earned, generating social proof, revenue and reach that new-logo marketing alone can’t deliver.

This is a player-coach role. You will lead a team of two marketers covering customer and partner marketing in our DACH and France core regions, while personally owning and driving customer and partner marketing initiatives for Benelux.

Key Responsibilities

Lead: DACH and France

• Define the customer and partner marketing plan for DACH and France and own its results, adapting global programs to each market.

• Manage, coach and develop two team members, setting priorities, quality standards and goals for both regions.

• Make sure the team’s programs run consistently and learn from each other across the two regions.

Own directly: Benelux

• Personally plan and execute customer and partner marketing in Benelux, from strategy to hands-on delivery.

• Build relationships directly with Benelux customers and partners to identify advocates and joint opportunities.

Across all regions

• Build and run a customer advocacy program (references, case studies, testimonials, reviews, community) that generates social proof for Sales and Marketing.

• Partner with Sales and Customer Success on commercial expansion motions (upsell, cross-sell) within the existing customer base.

• Design and support marketing activities that improve product onboarding and adoption for new customers.

• Identify and nurture customer champions who can speak on our behalf (webinars, review sites, events, PR).

• Own partner marketing: develop joint marketing plans, campaigns and co-branded content with strategic partners.

• Support partner development by equipping partner managers and partners with the marketing assets, training and enablement they need to promote and sell effectively.

• Lead partner-driven initiatives such as co-marketing campaigns, joint events/webinars and partner communications.

• Work closely with Customer Success, Product and the Partnerships/Alliances function to understand the customer and partner journey and identify moments that matter for advocacy, expansion and joint growth.

• Measure and report on advocacy, expansion, adoption and partner marketing metrics across regions, and translate insights into action.

What Success Looks Like

• A steady flow of strong customer stories, references and reviews is available to support Sales and demand generation in every region.

• Existing customers are actively engaged in expansion conversations, supported by relevant marketing.

• New customers ramp up faster thanks to better-supported onboarding and adoption.

• Partners are equipped and active, contributing to pipeline through joint campaigns and co-marketing initiatives.

• The two team members in DACH and France are growing, engaged and delivering against clear goals.

• Benelux customer and partner programs are running well under your direct ownership.

• Customer and Partner Marketing is seen internally as a trusted partner by Sales, Customer Success and the Partnerships function.

What You Bring

• Fluency in both Dutch and English.

• Experience in customer marketing, advocacy or customer success-adjacent marketing roles in B2B SaaS.

• Experience leading or mentoring a small team, with the ability to stay hands-on while managing others.

• Experience in, or strong appetite for, partner/channel marketing and working with external partners.

• Comfortable building relationships directly with customers and partners to identify and develop advocates and joint opportunities.

• Commercially minded, with an understanding of expansion, retention and partner-led growth dynamics.

• Able to work cross-functionally with Sales, Customer Success, Product and Partnerships/Alliances across several markets.

• Strong storytelling skills to turn customer and partner outcomes into compelling proof points.

• Structured and metrics-driven, with the ability to prove the impact of advocacy, adoption and partner marketing programs.

• Comfortable working across European markets.

What We Offer

• Compensation: €70000–€80000 gross annual base salary, plus €10.000 commission

• Ownership and impact: Real autonomy to shape the sales motion, playbook and market strategy for a growing product line.

• Hybrid working: Work from our canal-side Amsterdam office 2–3 days per week.

• International environment: Join a diverse and international team working across multiple markets.

• Learning & Development: €1,500 annual learning budget and 2 dedicated learning days.

• Pension & Wellness: Pension plan and wellness perks.

• Time Off: 28 paid holiday days, plus 2 additional days in 2027.

• Work from Anywhere: Work from anywhere for up to 4 weeks per year.

• Commuting: Commuting and travel reimbursement.

• Home Office: €200 home office budget and a work-from-home allowance.

• Equipment: Apple MacBook and all the tools you need to succeed.

About Tellent

Tellent is a leading Talent Management Suite designed to empower HR & People teams across the entire employee journey. Our all-in-one platform combines an Applicant Tracking System (Tellent Recruitee), an intuitive HRIS (Tellent HR), and powerful Performance Management software (Tellent Grow).

With 250+ team members globally, 7,000+ customers in 100+ countries, and a growing ecosystem of 500+ partners, we help organizations attract, grow, and retain top talent — and we're just getting started.

AI in Our Recruitment Process

We use our internally developed AI tools to help streamline our recruitment process. However, technology never makes a decision. Every candidate is personally reviewed by our team. Your journey with us is guided by people, supported by tech. Curious about how it works? Read our AI Statement, check our Privacy Policy, or chat with us at hr@tellent.com.

If you require accommodations or support during the recruitment process, please let us know — we're happy to help.